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To be noticed, a communication on a digital signage screen must offer a different and innovative content. Nowadays, it is not necessary to have the knowledge of a graphic designer to create beautiful and innovative content.

Points of sale have been digitalized very quickly in recent years and now promote advertising or information at the point of sale, through digital signage devices, placed in the window or inside the store.

Digital signage has become an affordable means of communication, as prices have dropped in recent years, making it possible to offer hardware solutions for all budgets.

After the analysis of the audience, the call to action and advice to optimize sales, here is the last part of our series dedicated to digital signage and ROI.

To measure the ROI we previously discovered the different ways to calculate the traffic and audience of its dynamic displays but also the Call to Action. Let’s see in this 3rd article two methods to increase sales.

In the first part, we talked about traffic at the point of sale and audience analysis. This week, we talk about the Call to Action, these methods to encourage customers and visitors to act: purchases, interactions, satisfaction survey… all our tips!  

Alright, you have defined your target, your objectives, the location of your screens and your content strategy … But your work doesn’t stop there!

Depending on the nature of your business, digital signage can be used in several ways.

The shop is once again becoming a privileged communication medium for brands and digital media has a great capacity to capture a large audience at the point of sale.