Neoscreen connects advertisers to advertising spaces through programmatic technology

Managing advertising spaces on digital signage screens takes on a new dimension thanks to our Neoscreen software and its integration with programmatic platforms. This solution facilitates the connection between advertisers and available broadcasting slots, maximizing the potential of digital screens.

Advertising agencies usually organize their campaigns into slots: timeframes that allow for the broadcasting of advertisements. Neoscreen facilitates this process by connecting, via programmatic platforms, advertisers and available slots, whether pre-planned or newly identified. The goal: streamline management and enhance campaign efficiency.

With this approach, advertisers access tailored opportunities in real-time, while agencies increase the occupancy rate of their screens. Neoscreen thus becomes an essential tool for optimizing playlist management and boosting advertising revenue.

Integrating programmatic technology into Neoscreen plays a central role. With an intuitive web interface and API calls, our software automatically connects advertisers to available ad spaces. These transactions occur in real-time, enabling fast and customized campaign distribution.

The benefits are numerous:

• Increased sales: Advertisers can seize opportunities instantly, maximizing their reach.
• Simplified management: Automation reduces manual tasks and accelerates processes.
• Enhanced flexibility: Campaigns can easily adjust according to slot availability.