Infographic:
Digital Signage in France (2023) – Impressive Growth

A booming market driven by digital innovation and the massive adoption of interactive technologies across various sectors

The DOOH (Digital Out Of Home) market in France is thriving. In 2023, it reached a revenue of €1.5 billion, with an annual growth of 14%. France represents 20% of the global market, which itself is valued at €15 billion. Key sectors include logistics, retail, transportation, sports, and healthcare.

Forecasts for 2024 are promising, with expected revenue of €690 million in France and a 15% global growth rate.

Key Takeaways:

Annual growth: +14% in France.

Global revenue: €15 billion, with 20% held by France.

Main industry sectors:

• Logistics.
• Retail (distribution).
• Transportation.
• Sports.
• Healthcare.

Forecasts for 2024: €690 million in France, with an estimated global growth of +15%.

Interactive technologies: They play a key role in DOOH expansion, accounting for 20% of global revenue.

DOOH continues to establish itself as a major driver in advertising and digital signage, thanks to the rise of interactive and digital solutions that capture consumer attention more effectively.

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